ikea: activista sin saberlo
#ActivistasSinSaberlo" is our latest campaign aiming to demonstrate that small, everyday actions can significantly contribute to building a more sustainable world. This campaign pays homage to those individuals who, through their simple yet impactful actions at home, unknowingly embody the spirit of an "activist.
SPOTS
This action is carried out using humor to convey an important message: the importance of living a more sustainable life. In each of the spots we can see situations that could be familiar to more than one: the grandfather who does not want us to leave any food on the plate, the father who scolds his daughter because she leaves the fridge open for a long time, the sister who scolds her brother for wasting toilet paper...
DIGITAL ASSETS
