Campofrío: al desayuno lo que es del desayuno

This campaign is built upon the premise that beginning the day with a well-rounded breakfast is a crucial action, emphasizing the need to allocate the 15 minutes it rightfully deserves.

Utilizing brief audiovisual segments, the campaign draws comparisons between the time we invest in various activities and the time we allocate to breakfast. This visual approach aims to underscore the significance of this meal.